Two things that are killing your ads – and how to easily fix them
I used to think that the best way to get clients was by selling my services cheaply while offering high-quality and amazing work…Or even worse, doing stuff for FREE. I thought these were the only things I could do to differentiate myself, and get clients.Boy, was I wrong…But thank God I was. Because now I know exactly what I need to have a constant in-flow of new clients.Here’s the list: a Ph.D. in Marketing, 4 years of my life, tens of thousands of dollars of marketing budget, expensive cameras, editors to film content, and that’s about it.Quite simple, right? Well, don’t worry… Actually, there are 2 simple ways to drastically improve your advertising – and you don’t need all of that stuff. And why? Because, actually… It’s not THAT complicated.Let’s start with the first one.Imagine you’re scrolling on Facebook. How many ads do you see in 30 minutes? A lot.And you probably only remember one or two…Those ads managed to cut through the clutter. It was something that touched you, hypothetically speaking. There was something in them that was relatable to you. And people don’t care as long as it is not happening to them, or even slightly relatable to them.“Oh, your hamster died? Well… I’m so sorry. But at least it wasn’t MY hamster. I do feel bad though.”That’s what the majority of people think about my beloved (and hypothetical) hamster. Anyway, this is a subconscious thing, we can’t control it. But this selfishness is what will make your marketing amazing.I know, I know… it’s easier to just lower your prices a little and hit it out of the park. You may end up in a good position, flooded with clients, which is not a bad thing. But remember this:There’s ALWAYS a guy who is willing to go lower… And it’s because they don’t know any better. Which is fine, nothing wrong with that.But if they end up doing the same exact job as you, just for a lower price…You WILL be left with nothing. Zero clients, zero leads, zero profits. So it’s not a very fool-proof way to scale and differentiate, is it? It MAY be easier to attract clients that way, but you’re probably attracting the ones you don’t need.And besides, amazing work shouldn’t be inexpensive. You don’t hear ‘quality’ and ‘cheap’ in the same sentence, do you? The two don’t go together. It’s like fire and water.So the key to amazing ads and marketing is to be relatable. You do this by addressing your target audience’s problems, amplifying them, and then solving those by selling your product or services.Let’s move on to ‘Important Thing No. 2’The hard part is over, congrats! Now you have the most sought-after resource of the modern world: attention. This makes the world go around.What should be the ideal end goal for your customer? Is it buying? Booking an appointment? Calling you? Direct their attention to that goal.Be very clear about this.Because if they don’t know what to do… They’ll be extremely confused. The brain will go “Okay, now you lead me here, what now? Where are the instructions?” and off they go, because there is no next step. It’s like a bad ending to a movie.And besides, people love it when they are told what to do. It makes the actual work much easier for them. Everyone loves quick and easy stuff. Makes them feel good.So, to recap… make sure you’re someone your target audience can relate to, and make sure to be clear about your offer. Stop beating around the bush. If you make things easy, you will have results.Even though these are simple stuff, it sounds complicated. You have to do a lot of research, and then spend money just to test things out, just for everything to not work, and drastically fail. You lost money, and time that you will never get back.
That’s why if you need some guidance, we will take a look at your marketing, for free. No strings attached. Get in touch with us now.
